Accourt has specific and proven expertise in payments, including card systems, together with effective management practices and processes and is well placed to assist clients to develop effective strategies for:
Customer Acquisition & Retention
Customer Acquisition: we support clients to develop effective processes to identify appropriate target segments, as well as marketing campaigns to ensure effective acquisition.
Cardholder Activation: we assist issuers to ensure newly issued cards are activated and used, as well as identifying strategies for activating cards that have remained dormant for some time.
Usage: we deploy proven marketing campaigns that drive usage both domestically and in a cross-border environment.
Customer Retention: we provide effective segmentation strategies and techniques to enable financial institutions to retain and enjoy the strong revenues that are yielded from an effectively managed account base.
Loyalty Programmes: we work with financial institutions and retailers to provide differentiated loyalty solutions that are valued by cardholders whilst adding to the bottom line of the programme owners.
Why Choose Accourt
We have a team of high calibre individuals who have successfully managed numerous Regulatory and Payment Scheme applications for organisations wishing to apply for full banking, electronic money and PI licences. Our seasoned experts have both the relevant IP, hands-on experience and operational know-how to ensure successful applications.