Market Entry & Development


We can assist clients in realising new opportunities through the development of entry strategies, business cases, market reviews and implementation plans. Our consultants and research teams bring both local and international experience to help our clients navigate the political, commercial, regulatory and compliance landscapes.


Market Development

Within our consulting team Accourt has huge amounts of experience in helping clients research, select and ultimately deploy their produce into a market. With our insight and research team we are able to identify the best markets for a new product entry. If the produce is already established in one market we have experience in understanding the process required to find the next logical step for the business to expand its coverage and sales.

Product Development

At Accourt we pride ourselves on understanding the customers product. Successful products don’t often stay at the top for long. What usually happens is that they follow a life cycle, from introduction to the point where they are overtaken by newer, better alternatives. If you understand where your product is in its life cycle, you can adapt and market it in a way that will maximise sales. To keep up with your customers – and your rivals – you will need to ensure you have a steady flow of new products or a proven road map for existing product development.

Why Choose Accourt

We have a team of high calibre individuals who have successfully managed numerous Regulatory and Payment Scheme applications for organisations wishing to apply for full banking, electronic money and PI licences. Our seasoned experts have both the relevant IP, hands-on experience and operational know-how to ensure successful applications.

Strategic Expertise

Whether it’s helping organisations set strategic direction or review market opportunities, Accourt brings a wealth of experience and subject matter expertise to the payments space. One of the key differentiators at Accourt in assisting the payments industry with setting strategic direction is the strong subject matter expertise and practical operational know-how gained through deep managerial experience and P&L management.

Market Knowledge

Accourt brings real market knowledge across the payments value chain including providing organisations with market in-sights as well as assisting organisations to move into parallel markets or extending their current product set to address market segments previously underserved. At Accourt we pride ourselves on having the in-market geographic intimacy and breath of product expertise to assist in organising and implementing effective market entry plans  to achieve agreed business goals.


Accourt has built a reputation around its strong delivery capability, this has been achieved through marrying our subject matter expertise with proven project and programme management to deliver the desired client outcome. From product/vendor selection right through to programme delivery and business as usual, Accourt has the skills and knowledge to de risk and underwrite the success of projects in the payments industry.

Operational Effectiveness

Accourt assists clients with improving their operational effectiveness through cost reduction, streamlined processes and improved revenue contribution. Whether it’s benchmarking current performance against best in class or looking to reduce cost through operational efficiencies, Accourt has a wealth of operational expertise, performance data and proven processes to help organisations achieve their business goals.