Digital & Social Media

The use of social media by the payments industry reveals a sector that is eager to understand how to leverage the channel for commercial customers, but is uncertain about how best to go about it or monitor its impact.

In spite of the barriers – and some of the more notorious failures, there are acknowledged success stories of companies that have managed to bridge the social gap with a creative use of the channel that manages to ensure relevance for customers without veering into inappropriate informality.


Why Digital & Social Media?

In the payment industry it is the payment networks that have been among the most active and successful with social media. In particular American Express is demonstrating the most commitment to the channel.

In the US the company is dedicated to the concept of “social currency” and has launched a range of promotions and products, including a networking forum to bring together small business owners and a range of online marketing tools to help small businesses make the most of their budgets.

Accourt Focus:

A new, direct channel to reach your audience

The potential to reach a larger audience (not available on any database)

Help individual companies achieve their business objectives by:

  • Increasing awareness of the company and its products
  • Promote awareness of company and its employees as experts in their field
  • Create positive image (reputation) of company through dialogue and interaction online

Why Choose Accourt

We have a team of high calibre individuals who have successfully managed numerous Regulatory and Payment Scheme applications for organisations wishing to apply for full banking, electronic money and PI licences. Our seasoned experts have both the relevant IP, hands-on experience and operational know-how to ensure successful applications.

Strategic Expertise

Whether it’s helping organisations set strategic direction or review market opportunities, Accourt brings a wealth of experience and subject matter expertise to the payments space. One of the key differentiators at Accourt in assisting the payments industry with setting strategic direction is the strong subject matter expertise and practical operational know-how gained through deep managerial experience and P&L management.

Market Knowledge

Accourt brings real market knowledge across the payments value chain including providing organisations with market in-sights as well as assisting organisations to move into parallel markets or extending their current product set to address market segments previously underserved. At Accourt we pride ourselves on having the in-market geographic intimacy and breath of product expertise to assist in organising and implementing effective market entry plans  to achieve agreed business goals.


Accourt has built a reputation around its strong delivery capability, this has been achieved through marrying our subject matter expertise with proven project and programme management to deliver the desired client outcome. From product/vendor selection right through to programme delivery and business as usual, Accourt has the skills and knowledge to de risk and underwrite the success of projects in the payments industry.

Operational Effectiveness

Accourt assists clients with improving their operational effectiveness through cost reduction, streamlined processes and improved revenue contribution. Whether it’s benchmarking current performance against best in class or looking to reduce cost through operational efficiencies, Accourt has a wealth of operational expertise, performance data and proven processes to help organisations achieve their business goals.