Data commercialisation is the utilisation of tools, applications and services that build on data to provide value to consumers and create revenue for businesses.
The pursuit of profit from harnessing data in new and more effective ways has become a focus of almost every industry in the last few years. The term ‘big data’ – more data, from more sources, available faster than ever before – has become an integral part of business.
A key area is mobile data
The widespread use of smart phones produces a rich source of near-real-time and historic data that is both time and location-specific. This data offers a rich seam of potential business insight and intelligence, of benefit not just to the mobile operators who capture that data but also to third parties given access to it.
The smart phone users’ location and internet data enables the mobile operators to understand mobile usage and consumer behaviour across locations such as shopping centres. This data is valuable because of the opportunities for accurate location-based advertising, but is also attractive to other users across both the public and private sectors.
Why Choose Accourt
We have a team of high calibre individuals who have successfully managed numerous Regulatory and Payment Scheme applications for organisations wishing to apply for full banking, electronic money and PI licences. Our seasoned experts have both the relevant IP, hands-on experience and operational know-how to ensure successful applications.